Posting Daily but Going Nowhere? Try This Production Process.

01. Decide who the video is for

Writing only ‘cooking video’ leaves you unsure what to film. ‘A dinner that leaves fewer dishes after work’ is more specific. Write down who will watch and what they’ll get from it in one sentence.

Start with 3 reference channels and 5 videos

You don’t need to watch dozens right away. Pick a few channels in the same field whose recent videos are getting a response, then compare their titles, thumbnails, and opening shots. Note one thing from each that you could test in your own video.

These are imagined observation examples. Only use wording such as ‘10 minutes’ when it matches what your video actually shows.

YouTube also recommends checking other videos your viewers watched in the Audience tab. This can give you title and thumbnail ideas.

Find reference channels and videos with TubeClaws →

02. What will you show the people who clicked your title?

Draft possible titles before filming. They help you notice when a script drifts into another story. Choose one main subject to show in the thumbnail, and check that it’s clear on a small screen.

Even with an AI-written script, you must add your own experience

For a cooking video, for example, tell the AI how long the recipe actually took and where you ran into problems. That helps move beyond generic explanations. Also check that the AI draft doesn’t describe something you’ve never tried as your own experience.

Target audience and situation:
The result I’ll demonstrate in the video:
What I noticed in reference videos:
My own experience, experiments, or explanations to add:
3 possible titles:
What to show in the opening shot:
Facts that need further checking:
External material and usage rights:

The template above is an example of TubeClaws planning notes. Select the fields you want, then copy and use them.

Develop your script with AI →

03. Choose a schedule you can keep next month too

How many hours does research, filming, and editing take for one video? Write that down first. YouTube also recommends considering a sustainable schedule alongside production time and costs.

Assign permissions when working together

Don’t start by sending an editor your Google account password. In Studio’s channel permissions, you can assign the role needed for the work. Each role has different access to information and editing abilities. The owner should personally review contract and payment tasks.

Check the upload checklist before publishing →

04. Don’t judge by views alone

Now open YouTube Studio for your own channel. The metrics below are information you can check for your own channel. Record them separately from other channels’ public view counts shown in TubeClaws.

Click-through rate varies with who sees the video and where they see it. Don’t keep changing the title based on small fluctuations just after upload. There is no single ‘correct CTR’ that applies to every channel.

Watch the scene where the audience retention graph drops. Consider why viewers skipped ahead or left. Check heavily replayed sections too: were they entertaining, or was the explanation hard to understand? Data processing usually takes 1–2 days.

05. Leave notes you can use when writing the next script

• I’ve recorded the title, thumbnail, and opening I tested in this video.
• I’ve recorded the comparison videos, traffic sources, and date checked.
• I’ve noted alternative explanations rather than assuming why views changed.
• I’ve chosen one thing to keep and one thing to change in the next video.
• I’ve recorded production time and spending and adjusted the next upload schedule.

Your notes don’t have to be long. ‘Which videos I watched, what I changed, and what I’ll try next.’ Even that much gives you something to revisit when writing the next script.

Explore TubeClaws tools for channel analysis, scripts, and production →